Every side of the gym.
19+ years in boutique fitness. On the floor, behind the desk and in front of the team. Almost every day I share what I'm learning about coaching, teams, members and the numbers behind all of it.
I've never been able to do just one thing.
Some days I'm coaching a class. Some days I'm buried in the numbers. Some days I'm teaching the team. Honestly, I'd get bored out of my mind doing only one of them.
And that's where most of what I know comes from. Because what happens on the floor shows up in the numbers, and what's in the numbers shows up on the floor. You can't fix one without seeing the rest.
So whatever your job in the gym is, this is for you. Not just the owner.
Members are people, not numbers.
I'm a boutique gym guy. Big box gyms chase member numbers. I care about the members: knowing their names, noticing when they go quiet, and building a place they don't want to leave.
3 areas. 6 pillars. Every problem has a home.
The first pillar in each area is what you put in. The second is what comes out.
Daily(ish) emails, from inside the gym.
No theory from someone who left the floor years ago. Just what I'm building, testing and fixing right now.
What I'm building
The systems, routines and changes I'm making, and why I'm making them.
What's working (and what isn't)
The wins, the flops and what I'd do differently. The stuff nobody posts about.
The tools
Dashboards, scorecards and the operations hub I built with AI, and how I actually use them.
Everyone starts at email 1, so you never miss the good stuff from the beginning.
Hey, I'm Stian.
I started coaching in 2007. I owned a gym for 9 years, then lost it to some stupid mistakes. That one taught me more than any certification ever did.
Since then I've coached thousands of classes, built teams and worked on the business side of gyms. These days I'm in and out of all of it, and still learning every single week.
Coming soon.
Score the gym you work in, from wherever you stand.
Coach, support, marketing, sales, operations, manager or owner. 6 questions, a score from 1 to 5, about 7 minutes.
- Find the 1 part of your gym that's quietly holding everything else back.
- Get your team to score it too. Where your scores don't match is usually where the real problem is.
- Comes with my first email: how to use your lowest score.